Economic Impact of the Creative Industry in San Antonio: 2018

Every couple of years I conduct an analysis of the economic impact of the creative industry in San Antonio, so it is time to release the numbers for 2018. The following table shows the economic impacts. The employment in the creative industry in 2018 was 21,086, and incomes amounted to almost $1 billion. The total economic impact as measured by output amounted to $4.0 billion. Once multiplier effects derived from the exports of the industry are taken into consideration, the creative industry supports employment across the San Antonio economy equivalent to 26,684 full-time equivalent positions. The incomes these workers earned totaled almost $1.3 billion, and the overall economic impact was $4.8 billion.

Creative Industry EI 2018 Table

The industry also grew strongly from 2016 to 2018 based on the overall impacts (i.e., including multiplier effects). Employment grew by 7.2% with incomes growing by 15.1%. Overall economic impacts grew 21.4% over this two-year period.

In order to give a sense of the impacts of the various sectors of the creative industry, the following tables shows the employment, income, and output impacts by sector within the creative industry. These are the direct impacts, so they do not include multiplier effects. As has been the case in the past, the sectors with the largest impacts are printing, advertising, and related activities; design and advertising; and performing arts.

Direct Impacts by Creative Industry Sector 2018

Lastly, we always take a brief look at the employment by creative occupation. The figures above are based on definitions by the NAICS industry codes, so the employment in the firms in these sectors includes all workers, regardless of whether or not they are engaged in creative work. However, the creative industry, or rather creative workers, play a somewhat unique role in the economy because they work in a variety of industries, including those that are defined as “creative.” Additionally, the firms in the creative industry support the growth of firms across all industries through the goods and services they provide. Looking at employment by creative occupation highlights these impacts in a very small way. This data indicate that there are 21,984 creative workers employed in all industries across the San Antonio economy.

Employment by Creative Occupation 2018

Summary of the Methodology

The geography used in the analysis was the San Antonio metropolitan statistical area. The employment and income data were provided by EMSI. This is the same data source that has been used in the previous studies of this industry, and it is used because it includes measures of the non-QCEW and self-employed workers. Self-employed artists are a key component of the creative industry who would not be captured by using the data from the Quarterly Census of Employment and Wages (QCEW).

The conversion factors used to calculate the overall economic impacts were calculated using the sales and payroll data by industry from the 2012 Economic Census. The data from the 2017 Economic Census were not yet available at the time the analysis was conducted, which made it necessary to use the 2012 data.

In order to calculate the multiplier effects, the export data for each sector of the creative industry was pulled from the EMSI database and run through the IMPLAN input-output model.

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The Importance of the Sociological, Psychological, and Cultural Elements in Understanding the Labor Market

In the January 16, 2020 edition of the Financial Times, Edward Luce reviewed three books trying to understand the rise of populism in the United States. One of the books he reviewed was Dignity by Chris Arnade, which sounds like a fascinating read, as do the other two books. I have not read any of the books, yet, but they all of them are at the top of my reading list beginning with Dignity. Luce’s review is a fascinating read, but one brief paragraph in his article really grabbed my attention. To provide some context to the quote, Arnade was a bond trader on Wall Street before quitting his job to travel to poor communities around the U.S. to observe an experience what poverty in America is really like instead of just relying on data analysis and theories. His observations were counter to his preconceived notions.

Arnade’s journey also taught him about the importance of place. Again and again, he would ask people in desperate straits why they did not simply pack up and leave. “Because this is my home,” they would reply as if talking to a child. Whether he was in a black or white neighbourhood, or mixed, the answer was usually the same. None of the Arnade’s spreadsheets could explain why. He had to leave his own world to understand why religion and place were the life rafts people clung to (Source given below).

The reply, “Because this is my home,” really struck me because in economics we more often than not assume perfectly competitive labor markets, and in order for such markets to exist, we assume labor is mobile. So, if workers find themselves in a situation where they are not making enough money (i.e., they are living in poverty), they will simply move to find a higher paying job, if possible. Clearly, this is not always possible (or reasonable to expect) and is yet another example of why we need to understand the sociological, psychological, and cultural elements of economic behavior, if we really want to understand it.

Source: Luce, Edward. January 16, 2020. “Populism and the Smouldering Rage of American Poverty.” Financial Times. https://www.ft.com/content/24bb69aa-3621-11ea-a6d3-9a26f8c3cba4

 

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Arts and Cultural Amenities Increase Economic Growth but Their Effects on Quality of Life Alone Are Also Important

In their article, “The Phantom of the Opera: Cultural Amenities, Human Capital, and Regional Economic Growth,” Falck, Fritsch, and Heblich show that the presence of baroque opera houses in Germany helps attract “high-human-capital employees” to these regions. Upon showing this existence of this effect, they extend their analysis to see if these high-human-capital workers will generate knowledge spillovers. They state that: “Answering this question is of practical relevance for local government because in the absence of positive spillovers, it is difficult to justify using taxpayers’ money to subsidize cultural amenities” (Falck, Fritsch, and Heblish, 2011, p. 761). Their finding that cultural amenities do lead to knowledge spillovers and increases in productivity and economic growth is very interesting and important. While I agree with their statement about this being a justification to subsidize the arts, I think their is a nuance here that also need to be mentioned.

Even if there was no knowledge spillovers as they found, there could still be justification for funding of the arts based on the enhancements to the quality of life it brings to the residents of the community. I just feel the need to mention this because I think economics puts too much emphasis on growth in productivity and GDP. It is often argued that if a policy does not increase productivity or GDP growth then it is just not worth pursuing. I understand that these effects are all interrelated in that cultural amenities help attract and retain labor because it enhances quality of life, which could then drive economic growth higher. But, what if the cultural amenities just enhanced the quality of life of those living in the community without boosting economic growth? Could that value not be enough to justify subsidizing the arts? I argue that it could.

Falck, O., Fritsch, M., & Heblich, S. (2011). The phantom of the opera: Cultural amenities, human capital, and regional economic growth. Labour Economics, 18(6): 755-766.

San Antonio 2019 Economic Forecast

It is that time of year for economic forecasts, so here is my forecast for the San Antonio economy in 2019. An update of the San Antonio economy through October and more detail on the forecast can be found here.

Like the U.S. and Texas economies, the San Antonio economy continues to show healthy growth. Employment through October grew 2.47% compared to October 2017, which is about at the historical average growth rate for the region. This is not bad given the extraordinary length of this expansion. The unemployment rate in San Antonio was at 3.2%, the second-lowest among the major metropolitan economies in the state. However, growth in San Antonio has been pretty strong across all sectors of the economy up until about six months ago when year-over-year employment growth in many sectors started to slow and even turn negative. These trends are shown in the following graph where it is clear that growth in the information, construction and mining, manufacturing, and professional and business services industries has started to decline.

Employment Growth in SA Jan 2017-Oct 2018

It is also a sign of economic strength that the unemployment rate in San Antonio is so low. There is mounting anecdotal evidence, though, that the labor market is very tight. There are surely people who are still underemployed or who are not counted as unemployed because they have dropped out of the labor force, but I think we are at the point where growth is going to be driven by growth in the labor force and/or increases in productivity. This is going to be a constraint on growth into the near future.

Similar trends are also occurring at the state level, and the leading index for the Texas economy has been trending down since about May. It is too early to tell if this is an indication that the Texas economy is headed for a downward turn, but it bears watching.

On the national front, one of the best predictors of a downturn in the economy is the yield curve. The yield curve is very close to inverting, and in fact, the yield curve based on the difference between the 5-year and 2-year bond rates has already inverted. Once the yield curve inverts, it is a good bet the economy will move into a recession not too long after the inversion. Relatedly, recessions are typically preceded by the Federal Reserve raising interest rates, which they have been doing and are most likely going to continue to be doing. The housing market nationally and in San Antonio has been strong for a number of years now, but it got a bit frothy, again, and while it remains strong in San Antonio, it is starting to soften in other major metropolitan areas in Texas, particularly Dallas, and other parts of the country.

There are also some worrying trends in the global economy as growth has slowed in China and many countries of the European Union. While there are surely many factors playing into this, the trade war is not helping matters.

The current expansion is now the second-longest in our nation’s history. It is not going to go on forever. Sorry, but if we learned anything from the Great Recession, it is that the business cycle is not dead. There is typically a trigger, though, that turns the economy into a recession. As already mentioned, the inverting of the yield curve, raising of interest rates by the Federal Reserve (which, by the way, is the right thing for them to do, in my opinion), the trade war, Brexit, severe downturn in the housing market, and slowing global growth could each be that trigger. There may also be others not mentioned.

The upshot is that I believe we will continue to see the San Antonio economy grow into 2019, but I predict (as do many other economists) that we will move into a recession toward the end of 2019 or in 2020. It may not be as severe as the Great Recession, but I am very concerned about the federal government’s ability to respond to it. This is due to the fact that the Federal Reserve may not have as much room as they need to lower interest rates, which may mean they have to resort to quantitative easing again. But, there could be pressure not to implement such a policy again. A similar issue concerns me with respect to the ability of the federal government to provide any sort of fiscal stimulus given the increasing federal budget deficit due to the recent tax cuts of the Trump Administration. If the deficit is over $1 trillion by the time the recession hits, are the policymakers going to be willing to provide an economic stimulus large enough to pull the economy out of the recession, since it will make the deficit even worse?

In this environment, I think San Antonio will continue to see growth in 2019, but the growth in employment will likely slow to somewhere in the range of 1.75-2.25%. The unemployment rate is also likely to tick up a bit to about 3.5-4.0%.

Insights #2: Innovation is a Collective Process.

I am currently reading The Value of Everything by Mariana Mazzucato, and one of the great insights she provides in the book is the key role that the public sector plays in innovation. It busts the stereotype of innovation being driven by the lone inventor toiling away in his or her garage or dorm room. I believe she has written a book on this very topic, which I have not read, yet, but it is high on the reading list. I think the following passages summarize this insight pretty well.

Understanding both the role of the public sector in providing strategic finance, and the contribution of employees inside companies, means understanding that innovation is collective: the interactions between different people in different roles and sectors (private, public, third sectors) are a critical part of the process. Those who might otherwise be seen as lone entrepreneurs in fact benefit from such collectivity; moreover, they stand on the shoulders of both previous entrepreneurs and taxpayers who, as we will see, often contribute to the underlying infrastructure and technologies on which innovation builds (p.194).

Examples she provides include:

  • The smartphones many of us depend on these days are driven by technologies created with public funding.
    • The internet and SIRI were developed with funding from the U.S. Department of Defense.
    • Touchscreen display was developed with funding from the CIA.
    • GPS was developed with funding from the U.S. Navy.
  • The U.S. National Institutes of Health has funded the research supporting the development of two-thirds of the most innovative pharmaceuticals.
  • U.S. Department of Energy has funded many of the greatest breakthroughs in energy (p. 194).

As she then goes on to point out, “In the very early days it is often public R&D agencies or universities that fund the science base, and only when innovation is close to having a commercial application do private actors enter” (p. 195).

 

Source:

Mazzucato, M. (2018). The Value of Everything. New York, NY: PublicAffairs.

Insights 1: Econs and Humans

I am launching a new series – called “Insights” – that will include posts on brief statements of wisdom or viewpoints that I come across in my readings or other sources. My hope is that this will pique your curiosity and encourage further exploration of the topic.

The first insight comes from Dr. Daniel Kahneman. I just finished reading his book, Thinking, Fast and Slow, which is full of great insights, especially if you have an interested in human behavior and economics. If you have not read it, I highly recommend it.

In this passage from the book, an “Econ” is the name given to the fictitious person modeled in neoclassical economics.

In a nation of Econs, government should keep out of the way, allowing the Econs to act as they choose, so long as they do not harm others. If a motorcycle rider chooses to ride without a helmet, a libertarian will support his right to do so. Citizens know what they are doing, even when they choose not to save for their old age, or when they expose themselves to addictive substances. There is sometimes a hard edge to this position: elderly people who did not save for retirement get little more sympathy than someone who complains about the bill after consuming a large meal at a restaurant. Much is therefore at stake in the debate between the Chicago school and the behavioral economists, who reject the extreme form of the rational-agent model. Freedom is not a contested value; all the participants in the debate are in favor of it. But life is more complex for behavioral economists than for true believers in human rationality. No behavioral economists favors a state that will force its citizens to eat a balanced diet and to watch only television shows that are good for the soul. For behavioral economists, however, freedom has a cost, which is borne by individuals who make bad choices, and by a society that feels obligated to help them. The decision of whether or not to protect individuals against their mistakes therefore presents a dilemma for behavioral economists. The economists of the Chicago school do not face that problem, because rational agents do not make mistakes. For adherents of this school, freedom is free of charge (p. 412).

Source:

Kahneman, D. (2011). Thinking, Fast and Slow. New York, NY: Farrar, Straus, and Giroux.

Using Data to Foster International Trade, Foreign Direct Investment, and Collaborations Among Metropolitan Areas

The City of San Antonio has been engaged in a six-year process to identify opportunities in foreign markets for international trade, foreign direct investment, and institutional collaborations. The effort was lead by The Brookings Institution, and with the support of JPMorgan Chase, the final portion of the process, called the Global Cities Initiative, was recently completed. In this stage of the process, each of the nine cities involved in the process selected an industry or two on which to focus their efforts in determining these global opportunities. In the case of San Antonio, our specific focus was on the cybersecurity industry. TheĀ culmination of the work was the release of the report by The Brookings Institution, Six Steps for Metro Areas to Prioritize Global Markets.

The six steps include:

  1. Organize for action
  2. Select a priority specialization
  3. Set the goal
  4. Measure global market opportunity within the specialization
  5. Factor in market accessibility
  6. Combine and synthesize data

As they are listed, these steps are rather generic and do not say much. I was fortunate and honored to be a part of the San Antonio team working on the project, so I can say with first-hand knowledge, it is quite a thorough process that has educated and enriched the knowledge of the communities involved about the opportunities in cities around the world for particular industries. I am sure it can do the same for other cities that want to engage in the process. If you want to get into the detail, I highly recommend you read through the report authored by Max Bouchet, Marek Gootman, and Joseph Parilla of The Brookings Institution. It can be found here.

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